Privacy policy

This Privacy Policy describes how Atelier 45 48 ("we", "us", or "our") collects, uses, and discloses your personal data when you visit our website, use our services, or make a purchase (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to any user of our Services, whether you are a customer, website visitor, or another individual whose personal data we process.

Please read this Privacy Policy carefully. By accessing or using our Services, you agree to the collection and use of your personal data as described herein. If you do not agree, please refrain from using our Services.

How We Process Your Personal Data

To provide our Services, we collect and process personal data for various purposes. The type of data we collect depends on how you interact with us.

We may use your personal data to:

  • Provide and maintain our Services
  • Process transactions and fulfill orders
  • Communicate with you
  • Comply with legal obligations
  • Enforce our terms and conditions
  • Protect our rights and prevent misuse

What Personal Data We Collect

We may collect the following categories of personal data:

  • Basic information: name, address, email address, phone number
  • Transaction data: payment details, order history, returns and exchanges
  • Account information: login credentials (if applicable)
  • Usage data: IP address, browser type, device information, website behavior
  • Customer support data: information you provide when contacting us

Providing certain data may be necessary to use parts of our Services. If you choose not to provide it, some features may not be available.

Purpose of Processing Your Data

We process your personal data for the following purposes:

Delivery of Products and Services

To process payments, fulfill orders, manage your account, and handle shipping, returns, and exchanges.

Customer Service

To respond to your inquiries, provide support, and improve our service quality.

Marketing and Communication

With your consent, we may send you updates, promotions, and personalized recommendations via email or other channels.

Improving Our Services

We analyze user behavior to improve the performance, usability, and functionality of our website.

Security and Fraud Prevention

We use your data to detect and prevent fraudulent or illegal activities and to protect our platform and users.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contractual necessity: to fulfill your order or provide services
  • Legal obligations: to comply with applicable laws
  • Legitimate interests: such as improving services and preventing fraud
  • Consent: for marketing and optional data processing

Sharing Your Data

We only share your personal data when necessary, including with:

  • Payment providers (e.g., iDEAL, Klarna, PayPal)
  • Shipping and logistics partners (e.g., PostNL, DHL)
  • Shopify (our e-commerce platform)
  • IT, analytics, and marketing service providers

We ensure that these parties process your data securely and in compliance with applicable laws.

We do not sell your personal data.

Data Retention

We retain your personal data only as long as necessary:

  • Orders & transactions: up to 7 years (legal/tax obligations)
  • Customer service: up to 2 years after last contact
  • Marketing data: until you withdraw consent
  • Analytics data: up to 1 year (where possible anonymized)
  • Fraud prevention: up to 5 years if necessary

Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Secure Shopify infrastructure with encryption
  • Restricted access to personal data
  • Two-factor authentication where applicable
  • Regular system updates and monitoring

While we take security seriously, no system is completely secure.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze website usage.

This includes:

  • Functional cookies
  • Analytical cookies (e.g., Google Analytics)
  • Marketing cookies (if applicable)

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability

You may also opt out of marketing communications at any time.

To exercise your rights, please contact us using the details below.

International Data Transfers

Your personal data may be processed outside the European Economic Area (EEA), including in the United States.

When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Contact Us

If you have any questions or wish to exercise your rights, please contact us:

Atelier 45 48
Email: klantenservice@atelier4548.com

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.